INTRODUCTION

The Media and Entertainment industry has experienced remarkable transformations over a decade. Firstly, large, corporate companies, such as Reliance, are increasingly showing interest in this industry. Secondly, the industry is increasingly becoming global. Many Indian media companies now have global presence and are working together with international co-production media companies to create and distribute content. Hence, Media companies are now looking for intelligent, competent and professionally trained managers who have a core understanding of the media and entertainment industry. To answer this need, Media and Entertainment Management at Suresh Gyan Vihar University provides hands-on knowledge of film and TV production with management, finance and marketing training. We encourage job skills to succeed in the entertainment industry, including media laws, censorship, new and digital media as well as media business and planning.

  OBJECTIVE

• To provide crucial inputs on different aspects of Media and Entertainment industry.
• To focus on domain knowledge, technical proficiency and creativity
• To update the knowledge base and develop inter-personal skills.
• To develop understanding of the challenges involved in producing, distributing, and marketing an entertainment offering.
• Assess how the explosive growth of various distribution channels is changing the entertainment business landscape
• To nurture and develop independent thinking, creative, responsible communicators and managers for different media industry
• To keep students abreast with the growth of media trends, style and presentation

  POTENTIAL CAREER

• Advertising Manager
• Sales Manager
• Media Planners
• Public Relations Director
• Creative Director
• Copy Writer
• Story or Script Writer
• Market Research Analyst
• Marketing Communications Manager

  CONTENTSemester I

• Modern Business Organization and Management
• Global Business Environment & Economics
• Accounting & Financial Management
• HR & OB
• Business & Corporate Law

Semester II

• Business Research Methodology
• Modern Marketing Management
• Information Technology for Business
• Production, Operations & SCM
• Business Communication Skills

Semester III

• Business Policies & Strategic Management
• Entrepreneurship & Innovation Management
• Media Campaign
• Media Law and Regulations
• Consumer Behavior

Semester IV

• Business Ethics & Corporate Governance
• Communication and Media Technologies
• Media Management on Print and Radio
• New Age Media
• Project

  ELIGIBILITY

Minimum 50% marks in Graduation