INTRODUCTION Rapid advances in technology and digital media are completely transforming business landscapes and marketing paradigms. Today, with more than 40,000 searches occurring per second across the globe, digital marketing is proving to be a gateway to reach new audiences across the globe for business. With Suresh Gyan Vihar University Digital Marketing MBA programme, you will gain the skills necessary to maximize the brand’s online presence on mobile, search engines and social media platforms. You will learn to develop, execute and optimize the online strategy as per the goals of a business and create data-driven campaigns that will increase the overall conversion rates. We share insights on best web marketing techniques and strategies that can be used to tackle real-life business challenges encountered on daily basis. Also, learn to directly apply the knowledge of the digital marketing landscape to the goals an organization is trying to achieve.

  OBJECTIVEIn addition to essential core MBA skills, the digital marketing course explores:

• Various digital marketing strategies and the ways they interact with traditional marketing channels
• Application and integration of online strategies into different business models
• Analysis of online opportunities related to business goals
• Web data analysis to building online marketing campaigns
• Leveraging social media and other online channels
• Market Segmentation based on consumer behavior
• The role of the website and Search Engine Marketing
• Online marketing channels including mobile, display, email etc.

  POTENTIAL CAREER

• Digital Marketing Manager
• Content Marketing Manager
• Content Writers
• Copy Writers
• Digital Analytics Specialist
• Inbound Marketing Manager
• Social Media Marketing Specialists
• Search Engine Marketers
• SEO Executives
• Conversion Rate Optimizer
• Digital enterprise consultant

  CONTENTSemester I

• Modern Business Organization and Management
• Global Business Environment & Economics
• Accounting & Financial Management
• HR & OB
• Business & Corporate Law

Semester II

• Business Research Methodology
• Modern Marketing Management
• Business Communication Skills
• Production, Operations & SCM
• Information Technology for Business

Semester III

• Business Policies & Strategic Management
• Entrepreneurship & Innovation Management
• Strategic Marketing Management
• Consumer Behaviour
• Introduction to digital Marketing

Semester IV

• Business Ethics & Corporate Governance
• Web Analytics, Designing & Multimedia
• Social Media & Search Engine Management
• Digital Direct Channels & SEO
• Project

  ELIGIBILITY

Min 50 % marks in graduation

  DURATION

Minimum- 2 years