INTRODUCTION

MBA in E-business Management from Annamalai University will help the professionals in understanding and learning the basic concepts of creating new E-business activities as well as transforming existing models to E-business ones. It is a two year Post Graduate program that is conducted online and the degree is awarded by Annamalai University which has NAAC A accreditation as well.

  OBJECTIVE This course will help professionals in understanding the key concepts of E-business, like development of intranets/extranets, security of transactions, database management, website designing etc. It also provides them requisite skills to apply these concepts in real world so as to increase the output and efficiency of the related processes.

  POTENTIAL CAREER A number of opportunities, in a variety of fields, await professionals who have undergone this course, like:

• IT and E-business consultation
• IT and software related firms
• Firms with existing E-business structure
• Firms planning to initiate E-business structure
• E-business security consultation, etc.

Aspiring professionals can work in different roles like:

• Technical Analyst,
• Project Head
• Customer relationship Official
• Marketing Head
• Business Analyst,
• Client satisfaction Manager, etc. 

  CONTENTIn the first year, there are 8 subjects:

• Principal of Management
• Marketing Management
• Human Resource Management
• Financial Management
• Data Warehousing and Data Mining
• Database Management System
• Management Information System
• Software Project Management

In the second year, there are 8 subjects:

• Digital Marketing Strategies
• Strategic Management
• E-Commerce – Application & Securities
• Internet & Java Programming
• Advanced Web Development & Design Tools
• Enterprise Resource Planning

or (Electives)Project

• Project Study and viva-voce

(OR)

• Global Marketing
• Structured System Analysis and design

  ELIGIBILITY Any Degree (except 10+2+2 pattern) or an equivalent examination.

  DURATION

2 Years