INTRODUCTION

MBA in E- commerce Marketing and Management from Suresh Gyan Vihar University is designed to help students and working professionals thrive within an e-commerce domain. This programme integrates multiple domains such as E-commerce, Digital Marketing, Consumer Behaviour, Media and Marketing for deep understanding. It also focuses on various relevant issues faced while working in burgeoning e-commerce industries; be it a start-up or multinational company. This MBA programme aims to fulfill both short-term goals like ‘Employability’, as well as long- term goals such as ‘Career Development’.

  OBJECTIVE

• To develop the analytical tools for complex issues of business world and problems in the e-commerce domains
• To develop techno-managers capable of using technology as a tool of effective management
• To identify current technology and online marketing trends, and how those trends can provide definitive benefits to corporate profitability
• To instill skills such as leadership, teamwork, oral and written communication and presentation
• To develop abilities such as critical thinking and ethical decision-making
• To acquire the ability to function effectively in a diverse business environment
• To provide well-trained talent capable of coping with the growing demand of e-commerce market in India and abroad

 POTENTIAL CAREER

• Commercial manager
• Executive manager
• Project manager
• Entrepreneur
• E-Business Consultant
• Database Administrator
• Supply Chain Manager
• Business Analyst
• Project Manager
• Customer Relation Manager

  CONTENTSemester I

• Modern Business Organization and Management
• Global Business Environment & Economics
• Accounting & Financial Management
• HR & OB
• Business & Corporate Law

Semester II

• Business Research Methodology
• Modern Marketing Management
• Information Technology for Business
• Production, Operations & SCM
• Business Communication Skills

Semester III

• Business Policies & Strategic Management
• Entrepreneurship & Innovation Management
• Strategic Marketing Management
• Consumer Behaviour
• Information Technology & Retailing

Semester IV

• Business Ethics & Corporate Governance
• Web Analytics, Designing & Multimedia
• E-Commerce
• E-Business Communication & Network Security
• Project

  ELIGIBILITY

Minimum 50% marks in Graduation