INTRODUCTION

This course from Annamalai University will impart the necessary knowledge and skills to the professionals in various aspects of general management concepts. This will help them strengthen the foundation of business skills that can be applied for growth of any organization. This is a two year Post Graduate course and the degree for the same is awarded by prestigious Annamalai University, which has NAAC ‘A’ accreditation as well.

  OBJECTIVE This course aims at providing the know-how of various areas of business management like accounting, marketing, economics, business law etc. It will also provide clarity on subjects of entrepreneurship, international business, HR, development and help develop skill sets for real life application of these concepts.

  POTENTIAL CAREER The course opens great number of opportunities in various industries like Manufacturing, Retail, and Trading. With the complete knowledge of this course you can get jobs in sectors like retail industry, production business, finance and accounting, Human Resource Department, marketing business, legal department, and so forth. Aspiring professionals can apply for various roles such as: 

• Retail manager
• HR manager
• Finance analyst/supervisor
• Production Director/manager
• Legal Supervisor/analyst
• Marketing Manager/Director, and so on.

  CONTENTIn the first year, there are 8 subjects:

• Principles of Management
• Accounting for Managers
• Managerial Economics
• Legal Environment of business
• Research Methodology and Statistics
• International Business
• Managerial Communication
• Organizational Behaviour

In the second year, there are 8 subjects:

• Human Resource Management
• Marketing Management
• Financial Management
• Production and Materials Management
• Operations Management
• Strategic management
• Project Management and Entrepreneurship
• Project study and viva-voce

(or) Electives                          (Or)(I) Human Resource Management

• Labour Welfare and Industrial Relations
• Training and Development

                          (Or)
(II) Marketing Management

• Sales and Distribution management
• Marketing Research and Consumer Behaviour

                         (Or)(III) Financial Management

• Investment, security and Portfolio Management
• Management of Funds

                        (Or)(IV) Production Management

• Production,planning,control and Maintenance
• Quality Management

                       (Or)(V) Systems

• Personal Productivity tools
• Information Technology

  ELIGIBILITY Any Degree (except 10+2+2 pattern) or an equivalent examination.

  DURATION

2 Year