MBA in Marketing Management



Marketing management from Annamalai University is a business control concentrated on the pragmatic application of promoting systems and the administration of a company’s marketing assets and exercises. Marketing officials are frequently in charge of impacting the level, timing and creation of client request in a way that will attain to the organization’s goals. Marketing management hence includes a large variety of functional attributes and exercises, despite the fact that the promoting division itself may be in charge of just a subset of these. Powerful marketing methodologies assume the key part in the achievement and development of any association.

  OBJECTIVE The main motto of MBA in Marketing Management is to provide the understudies with knowledge on creative methodologies and managerial expertise in the marketing sector. The course helps the students to acquire expert skills in the acreage of marketing activities


There is an incredible demand for marketing managers in the ever growing market of the world. This course will help the understudies to get into marketing industry and pursue a career in several growing business sectors such as:

  • Banking
  • Co-operative Credit Organizations
  • Insurance and Investment Companies
  • Manufacturing industries
  • Automotives
  • Information Technology firms
  • Pharmaceutical Companies
  • Telecommunications Companies
  • Oil, Gas and Petrochemical Companies
  • Government and Semi-Government organizations, etc.

       CONTENTIn the first year, there are 8 subjects:

  • Principles of Management
  • Marketing Management
  • Financial Management
  • Operations Management
  • Human Resource Management
  • Statistics for Managers
  • Managerial Communication
  • Advertising and Sales Promotion

In the second year, there are 8 subjects:

  • Product and Services marketing
  • Marketing Research
  • consumer Behaviour
  • Rural Marketing
  • Sales and Distribution Management
  • Strategic Management


  • Project Work and Viva-voce


  • E-Business
  • Business Research Methods

  ELIGIBILITY Any Degree (except 10+2+2 pattern) or an equivalent examination.


2 Year

Can you tell us if Annamalai University is recognized by UGC?

Annamalai University is a 84 year old state Government University, approved by UGC and Ministry of HRD, Government of India.

One of the top three Universities in India on the number of admissions to be taken year on year through distance mode. Over 2 Lakh students join Annamalai University every year.

World�s largest on the number of programs to be offered in distance mode with more than 450 programs in their basket.

What is the eligibility criterion for the programs you offer?

10 + 2 + 3 Years Graduation from a recognized University.

Are the programs offered by you approved by Government?

The degree is recognized by UGC and approved by the Ministry of HRD, India.Hence, the degrees offered by Annamalai University are valid in private/public and government sectors organizations.

What are the tech. requirements for taking your online sessions?

You could do the program on the computer/ laptop provided with internet connectivity (A 512 KBPS connection is sufficient). Speakers/Headphones would enrich your experience while attending audio-visual sessions.

How do you conduct classes and what are all covered in it?

We deliver the program in online mode. You would be given a dedicated access right for their own virtual learning space.  You will undergo various knowledge rich learning components. The details are given below.

  • Faculty driven interactive learning sessions. Sessions are conducted using Audio/video content, presentations, Opinion polls, electronic white boards, industry expert discussions, query handling through voice and chat mode�
  • Catalyzer sessions that are developed with rich audio/video/graphics and various learning tools to facilitate easy learning of concepts
  • Courseware with Audio, Video and PPT case studies, Bookmarks and Quizzes
  • Performance reports, E-Coach for academic guidance, Technology support desk for your tech. queries, blogs, mentoring through student-chosen observers and many more�

How are exams administered?

The final assessment is governed by Annamalai University directly. Each subject assessment is done for 100 Marks. Internal assessment is of 25 marks and External assessment is for 75 marks and it is conducted by Annamalai University through conventional paper-pen exam held all over India in Annamalai University designated examination centres.

What happens if we miss to attend the examinations?

The academic year end examinations are conducted in the month of May each year. Students who miss to attend this exam or fail in any of the subject can take up supplementary exams conducted in December each year.

How much amount is to be paid towards Examination fees?

Examination fees is generally between Rs.300 – Rs.500 per paper and it is decided by the university before the examination.

What is the application and Prospectus fees?

The application and Prospectus fees for MBA Program is Rs.500 and if requested to courier it would be Rs.600.

What would be the charges of Course ware if required in hard copy?

The charges  of Course ware is additional Rs. 2400 per year (Total Rs. 4800 for 2 years). Books will be provided by the University. Online study material is completely free.

What are the documents required for admission?

Documents Required:

  • Attested Certificates & Mark sheets.
  • 4 Photographs, One attested photo pasted on form.
  • Transfer or Migration Certificate.
  • Application form with blue, pink & white cards attached duly filled.

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