INTRODUCTION MBA in Marketing Management is designed to develop dynamic managers who can display in-depth knowledge of marketing principles and manage wider business context like marketing, advertising, public relations etc. This programme builds your skill-set across a broad range of marketing subjects, such as talent management, strategic marketing, integrated marketing and marketing communications. Students will be prepared for a diverse and challenging career with abilities to coordinate, execute and measure the effectiveness of marketing activities to support organisation objectives like market positioning, revenue growth and customer retention.
OBJECTIVE
- To provide intensive theoretical and practical knowledge of marketing management
- To develop understanding the core managerial principles.
- To hone students critical thinking and analytical skills
- To develop the analytical and decision-making skills required to meet and perform in a growing business environment
POTENTIAL CAREER
- Marketing Manager
- Brand Manager
- Public relationship manager
- Market Research Analyst
- Sales Manager
- Media Planner
- Business Planner
CONTENT
Semester I
- Principles and Practices of Management
- Organizational Management
- Management Managerial
- Managerial Economics
- Business Communication
- Research Methodology
- Environmental Awareness and Disaster Management
Semester II
- Human Resource Management
- Marketing Management
- Financial Management
- Operations Management
- Management Information System
- Strategic Management & Business Policy
- Entrepreneurship Development
Semester III
- Consumer Behavior
- Marketing Research
- Sales & Distribution Management
- Product and Brand Management
- Retail Management
- Marketing of services
- Generic Elective-I
Semester IV
- International Marketing
- Integrated Marketing Communication
- Generic Elective-II
- Project Work Report
