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MBA in Marketing Management

Description

INTRODUCTION MBA in Marketing Management is designed to develop dynamic managers who can display in-depth knowledge of marketing principles and manage wider business context like marketing, advertising, public relations etc. This programme builds your skill-set across a broad range of marketing subjects, such as talent management, strategic marketing, integrated marketing and marketing communications. Students will be prepared for a diverse and challenging career with abilities to coordinate, execute and measure the effectiveness of marketing activities to support organisation objectives like market positioning, revenue growth and customer retention.

  OBJECTIVE

  • To provide intensive theoretical and practical knowledge of marketing management
  • To develop understanding the core managerial principles.
  • To hone students critical thinking and analytical skills
  • To develop the analytical and decision-making skills required to meet and perform in a growing business environment

  POTENTIAL CAREER

  • Marketing Manager
  • Brand Manager
  • Public relationship manager
  • Market Research Analyst
  • Sales Manager
  • Media Planner
  • Business Planner

  CONTENT

 Semester I 

  • Principles and Practices of Management
  • Organizational Management
  • Management Managerial
  • Managerial Economics
  • Business Communication
  • Research Methodology
  • Environmental Awareness and Disaster Management

Semester II 

  • Human Resource Management
  • Marketing Management 
  • Financial Management 
  • Operations Management
  • Management Information System
  • Strategic Management & Business Policy
  • Entrepreneurship Development

Semester III

  • Consumer Behavior
  • Marketing Research
  • Sales & Distribution Management
  • Product and Brand Management
  • Retail Management
  • Marketing of services
  • Generic Elective-I

Semester IV

  • International Marketing
  • Integrated Marketing Communication
  • Generic Elective-II
  • Project Work Report

About the instructors

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74 Courses

1 students

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