INTRODUCTION

The world has witnessed a phenomenal growth in mass communication industry over the past few decades. It has completely eradicated geographic boundaries and has unified global community into one whole world. This unprecedented explosion in media industry is encouraging many to look forward to work in this dynamic and exciting sector. MBA in Mass Communication from Suresh Gyan Vihar University fosters the highest quality education and introduces you to the multi-faceted needs of mass communication industry. This programme is designed for passionate students who work or plan to work in executive or managerial positions in broader mass communication fields like films, documentary making broadcasting, marketing communications, print/digital media, public relations or related industries.

  OBJECTIVE

• To develop in-depth understanding of the mass communication industry
• To develop practical approach of towards real world scenario
• To expose you to practical and theoretical topics mass communication for holistic understanding
• To provide the necessary business skills in areas such as finance, managerial methods,organizational management and strategic skills.
• Integrating creative approaches for the study of media and communication..
• To nurture and develop independent thinking, creative, responsible communicators and managers for different media industry
• To keep students abreast with the growth of media trends, style and presentation

  POTENTIAL CAREER

• Event manager
• Brand manager
• Business Development manager
• Project manager
• International Business manager
• Film Director
• TV Correspondent
• Radio Jockey/ RJ
• Screenwriter
• Sound Engineer
• Sound Mixer and Sound Recorder
• Special Correspondent
• Video Jockey
• Art Director
• Editor

  CONTENTSemester I

• Modern Business Organization and Management
• Global Business Environment & Economics
• Accounting & Financial Management
• HR & OB
• Business & Corporate Law

Semester II

• Business Research Methodology
• Modern Marketing Management
• Information Technology for Business
• Production, Operations & SCM
• Business Communication Skills

Semester III

• Business Policies & Strategic Management
• Entrepreneurship & Innovation Management
• Fundamentals of mass communication
• Media Law and Regulations
• Consumer Behavior

Semester IV

• Business Ethics & Corporate Governance
• Communication & Media
• Advertising and Public Relations
• New Age Media
• Project

  ELIGIBILITY

Minimum 50% marks in Graduation