INTRODUCTIONToday businesses are operating in highly dynamic marketplace. Therefore, it is important to consider not only business projects but also organisations vision and policies. MBA in Strategic Management from Suresh Gyan Vihar University fosters the ability to factor the unique facets of an organization, build and recommend a strategy to capitalize on them. It also prepares you to effectively analyze business operations, identifying competition, evolve operations and survive volatile markets in a rapidly growing business environment.
OBJECTIVEUpon completion of the course, students are expected to,
- Design performance monitoring and management system and develop financial and strategic objectives.
- Develop analytical frameworks to evaluate competitive business strategy of an organization.
- Formulate innovative strategies and action plans to address different business issues to achieve organization goals and objective by taking various internal and external factors into account.
- Integrate corporate social responsibility and sustainability in decision-making process.
POTENTIAL CAREER
- CEO (chief executive officer)
- COO (chief operating officer)
- President
- General Manager
- Department Heads
- Vice President
- Business Owner
- Entrepreneur
CONTENTSemester I
- Modern Business Organization and Management
- Global Business Environment & Economics
- Accounting & Financial Management
- HR & OB
- Business & Corporate Law
Semester II
- Business Research Methodology
- Modern Marketing Management
- Information Technology for Business
- Production, Operations & SCM
- Business Communication Skills
Semester III
- Business Policies & Strategic Management
- Introduction to strategic management
- Environment for strategic management
- Strategic HRM
- Strategic Marketing Management
Semester IV
- Business Ethics & Corporate Governance
- Global strategic Management
- Strategic finance
- Implementation of strategies
- Project
ELIGIBILITY
Minimum 50% marks in Graduation
