PGD in Marketing Management


The one year diploma programme in marketing has a special focus on marketing as the core business function that encompasses the essential principles of marketing management.

The Program objective is to help students understand the marketing management fundamentals and pursue their career in marketing and sales management. Students can capture the dynamic realities of the marketplace while emphasizing on consumer behavior, market research, strategic management, advertising and other elements of marketing and sales management.


The Minimum qualification required to be eligible for admission is a minimum 50% aggregate in the Graduate / Degree examination of a recognized university (45% for SC/ST)

.Course Structure:

Year I (SEM I)
  •  International Business Management
  •  IT for Managers
  •  Strategic Management
  •  Research Methodology
Year I (Sem II)
  •  Advertising and sales promotion
  •  Product and Brand Management
  •  Consumer Behaviour
  •  Sales and Distribution Management

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74 Courses

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