{"id":684,"date":"2020-10-12T10:44:57","date_gmt":"2020-10-12T10:44:57","guid":{"rendered":"http:\/\/vrseducation.in\/?post_type=courses&#038;p=684"},"modified":"2020-10-12T11:24:28","modified_gmt":"2020-10-12T11:24:28","slug":"mba-in-marketing-management","status":"publish","type":"courses","link":"http:\/\/vrseducation.in\/index.php\/courses\/mba-in-marketing-management\/","title":{"rendered":"MBA in Marketing Management"},"content":{"rendered":"\n<p><strong>INTRODUCTION<\/strong> MBA in Marketing Management is designed to develop dynamic managers who can display in-depth knowledge of marketing principles and manage wider business context like marketing, advertising, public relations etc. This programme builds your skill-set across a broad range of marketing subjects, such as talent management, strategic marketing, integrated marketing and marketing communications. Students will be prepared for a diverse and challenging career with abilities to coordinate, execute and measure the effectiveness of marketing activities to support organisation objectives like market positioning, revenue growth and customer retention.<\/p>\n\n\n\n<p>&nbsp; <strong>OBJECTIVE<\/strong><\/p>\n\n\n\n<ul><li>To provide intensive theoretical and practical knowledge of marketing management<\/li><li>To develop understanding the core managerial principles.<\/li><li>To hone students critical thinking and analytical skills<\/li><li>To develop the analytical and decision-making skills required to meet and perform in a growing business environment<\/li><\/ul>\n\n\n\n<p>&nbsp; <strong>POTENTIAL CAREER<\/strong><\/p>\n\n\n\n<ul><li>Marketing Manager<\/li><li>Brand Manager<\/li><li>Public relationship manager<\/li><li>Market Research Analyst<\/li><li>Sales Manager<\/li><li>Media Planner<\/li><li>Business Planner<\/li><\/ul>\n\n\n\n<p>&nbsp; <strong>CONTENT<\/strong><\/p>\n\n\n\n<p><strong>&nbsp;Semester I&nbsp;<\/strong><\/p>\n\n\n\n<ul><li>Principles and Practices of Management<\/li><li>Organizational Management<\/li><li>Management Managerial<\/li><li>Managerial Economics<\/li><li>Business Communication<\/li><li>Research Methodology<\/li><li>Environmental Awareness and Disaster Management<\/li><\/ul>\n\n\n\n<p><strong>Semester II&nbsp;<\/strong><\/p>\n\n\n\n<ul><li>Human Resource Management<\/li><li>Marketing Management&nbsp;<\/li><li>Financial Management&nbsp;<\/li><li>Operations Management<\/li><li>Management Information System<\/li><li>Strategic Management &amp; Business Policy<\/li><li>Entrepreneurship Development<\/li><\/ul>\n\n\n\n<p><strong>Semester III<\/strong><\/p>\n\n\n\n<ul><li>Consumer Behavior<\/li><li>Marketing Research<\/li><li>Sales &amp; Distribution Management<\/li><li>Product and Brand Management<\/li><li>Retail Management<\/li><li>Marketing of services<\/li><li>Generic Elective-I<\/li><\/ul>\n\n\n\n<p><strong>Semester IV<\/strong><\/p>\n\n\n\n<ul><li>International Marketing<\/li><li>Integrated Marketing Communication<\/li><li>Generic Elective-II<\/li><li>Project Work Report<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>INTRODUCTION MBA in Marketing Management is designed to develop dynamic managers who can display in-depth knowledge of marketing principles and manage wider business context like marketing, advertising, public relations etc. This programme builds your skill-set across a broad range of marketing subjects, such as talent management, strategic marketing, integrated marketing and marketing communications. Students will [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":685,"template":"","course-category":[43,44,42],"course-tag":[],"_links":{"self":[{"href":"http:\/\/vrseducation.in\/index.php\/wp-json\/wp\/v2\/courses\/684"}],"collection":[{"href":"http:\/\/vrseducation.in\/index.php\/wp-json\/wp\/v2\/courses"}],"about":[{"href":"http:\/\/vrseducation.in\/index.php\/wp-json\/wp\/v2\/types\/courses"}],"author":[{"embeddable":true,"href":"http:\/\/vrseducation.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/vrseducation.in\/index.php\/wp-json\/wp\/v2\/media\/685"}],"wp:attachment":[{"href":"http:\/\/vrseducation.in\/index.php\/wp-json\/wp\/v2\/media?parent=684"}],"wp:term":[{"taxonomy":"course-category","embeddable":true,"href":"http:\/\/vrseducation.in\/index.php\/wp-json\/wp\/v2\/course-category?post=684"},{"taxonomy":"course-tag","embeddable":true,"href":"http:\/\/vrseducation.in\/index.php\/wp-json\/wp\/v2\/course-tag?post=684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}