{"id":686,"date":"2020-10-12T10:47:35","date_gmt":"2020-10-12T10:47:35","guid":{"rendered":"http:\/\/vrseducation.in\/?post_type=courses&#038;p=686"},"modified":"2020-10-12T11:24:31","modified_gmt":"2020-10-12T11:24:31","slug":"mba-in-marketing-management-2","status":"publish","type":"courses","link":"http:\/\/vrseducation.in\/index.php\/courses\/mba-in-marketing-management-2\/","title":{"rendered":"MBA in Marketing Management"},"content":{"rendered":"\n<p><strong>INTRODUCTION<\/strong> MBA in Marketing Management from&nbsp;<strong>Suresh Gyan Vihar University<\/strong>&nbsp;is designed to develop dynamic managers who can display in-depth knowledge of marketing principles and manage wider business context like marketing, advertising, public relations etc. This programme builds your skill-set across a broad range of marketing subjects, such as talent management, strategic marketing, integrated marketing and marketing communications. Students will be prepared for a diverse and challenging career with abilities to coordinate, execute and measure the effectiveness of marketing activities to support organisation objectives like market positioning, revenue growth and customer retention.<\/p>\n\n\n\n<p>&nbsp; <strong>OBJECTIVE<\/strong><strong>The course aims to enable understudies to:<\/strong><\/p>\n\n\n\n<ul><li>To provide intensive theoretical and practical knowledge of marketing management.<\/li><li>To develop understanding the core managerial principles.<\/li><li>To hone students critical thinking and analytical skills.<\/li><li>To develop the analytical and decision-making skills required to meet and perform in a growing business environment.<\/li><\/ul>\n\n\n\n<p>&nbsp;&nbsp;<strong>POTENTIAL CAREER<\/strong><\/p>\n\n\n\n<ul><li>Marketing Manager<\/li><li>Brand Manager<\/li><li>Public relationship manager<\/li><li>Market Research Analyst<\/li><li>Sales Manager<\/li><li>Media Planner<\/li><li>Business Planner<\/li><\/ul>\n\n\n\n<p>&nbsp; <strong>CONTENT<\/strong><strong>Semester I<\/strong><\/p>\n\n\n\n<ul><li>Modern Business Organization and Management<\/li><li>Global Business Environment &amp; Economics<\/li><li>Accounting &amp; Financial Management<\/li><li>HR &amp; OB<\/li><li>Business &amp; Corporate Law<\/li><\/ul>\n\n\n\n<p><strong>Semester II<\/strong><\/p>\n\n\n\n<ul><li>Business Research Methodology<\/li><li>Modern Marketing Management<\/li><li>Information Technology for Business<\/li><li>Production, Operations &amp; SCM<\/li><li>Business Communication Skills<\/li><\/ul>\n\n\n\n<p><strong>Semester III<\/strong><\/p>\n\n\n\n<ul><li>Business Policies &amp; Strategic Management<\/li><li>Entrepreneurship &amp; Innovation Management<\/li><li>Consumer Behaviour<\/li><li>Retail and Supply Chain Management<\/li><li>Sales &amp; Distribution Management<\/li><\/ul>\n\n\n\n<p><strong>Semester IV<\/strong><\/p>\n\n\n\n<ul><li>Advertisement &amp; Brand Management<\/li><li>Rural Marketing Management<\/li><li>Marketing Research<\/li><li>Marketing of Services<\/li><li>Project<\/li><\/ul>\n\n\n\n<p>&nbsp; <strong>ELIGIBILITY<\/strong><\/p>\n\n\n\n<p>Minimum 50% marks in Graduation<\/p>\n","protected":false},"excerpt":{"rendered":"<p>INTRODUCTION MBA in Marketing Management from&nbsp;Suresh Gyan Vihar University&nbsp;is designed to develop dynamic managers who can display in-depth knowledge of marketing principles and manage wider business context like marketing, advertising, public relations etc. This programme builds your skill-set across a broad range of marketing subjects, such as talent management, strategic marketing, integrated marketing and marketing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":685,"template":"","course-category":[42,22,41],"course-tag":[],"_links":{"self":[{"href":"http:\/\/vrseducation.in\/index.php\/wp-json\/wp\/v2\/courses\/686"}],"collection":[{"href":"http:\/\/vrseducation.in\/index.php\/wp-json\/wp\/v2\/courses"}],"about":[{"href":"http:\/\/vrseducation.in\/index.php\/wp-json\/wp\/v2\/types\/courses"}],"author":[{"embeddable":true,"href":"http:\/\/vrseducation.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/vrseducation.in\/index.php\/wp-json\/wp\/v2\/media\/685"}],"wp:attachment":[{"href":"http:\/\/vrseducation.in\/index.php\/wp-json\/wp\/v2\/media?parent=686"}],"wp:term":[{"taxonomy":"course-category","embeddable":true,"href":"http:\/\/vrseducation.in\/index.php\/wp-json\/wp\/v2\/course-category?post=686"},{"taxonomy":"course-tag","embeddable":true,"href":"http:\/\/vrseducation.in\/index.php\/wp-json\/wp\/v2\/course-tag?post=686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}